Millions of people today carry around pocket-sized music players capable of holding thousands of songs, thanks to the discovery 20 years ago of a phenomenon known as the "giant magnetoresistance effect," which made it possible to pack more data onto smaller and smaller hard drives. Now scientists are on the trail of another phenomenon, called the "colossal magnetoresistance effect" (CMR) which is up to a thousand times more powerful and could trigger another revolution in computing technology. Understanding, and ultimately controlling, this effect and the intricate coupling between electrical conductivity and magnetism in these materials remains a challenge, however, because of competing interactions in manganites, the materials in which CMR was discovered. In the June 12, 2009, issue of the journal Physical Review Letters, a team of researchers report new progress in using high pressure techniques to unravel the subtleties of this coupling.